Josh Srago Took the Words Out of My Mouth

A week ago, I read a piece from the Sound Reason blog by Josh Srago that I found interesting and very progressive to the A/V community titled, “Why Can’t the A/V Industry Communicate?” The title itself struck me, as that question is the exact point of the Zero Geek Speak blog! Finally, someone sees what I see. Srago stated,

We [the A/V community] spend so much time focused inward as a community talking amongst ourselves that our initial interaction with those outside our group becomes reliant on their consumer experience.

The quote captures the gist of Josh Srago’s entire article, basically stating that us A/V professionals communicate with one another yet fail to provide the same to the end users, thus devaluing ourselves and our ability to “expand the knowledge base of the end user”.

I agree and instead of contesting Josh Srago’s conviction, I believe I can add to his input:

I find it important to point out (to Srago, A/V professionals and end users alike) that adequate communication does not always occur within the A/V world either. As I discuss in my soon-to-release e-book, A Window and A Mirror: An Inside Look at Your Technology World, oftentimes a schism exists within the A/V Community that facilitates our withholding information from one another and refusal to collaborate for bettering the end user’s experience.  Some A/V professionals would not dare recommend another industry contemporary to their customer (even if they could hit the bull’s eye in choosing a better fit) because of financial greed, ego trips or both. Other A/V professionals prefer to only work with “certain” contemporaries, completely marking off the possibility of expanding their network within the industry, even if increasing collaborative efforts would satisfy their end user’s experience. A/V industry professionals definitely communicate with one another far better than they do with end users as Srago stated, however I would argue that even the communication we engage in with one another features digressive flaws.

Yes. I basically just stated that the overall communication flow within and without the A/V industry needs work. Srago and I share the same frustrations. We need to communicate with end users far more than we do and we also need to interact and communicate with one another far better than we do. It’s imperative we broaden our horizons and consider finding value in all of our respective knowledge and experiences. Once we do that, we can begin working shoulder-to-shoulder, putting our heads together and creating amazing results that the end user can supremely benefit from. Let’s contribute to one another’s blogs, call each other in for brainstorming sessions, discuss our roles in upcoming technology shifts and for the sole purposes of reaching the end user in a creative and thoughtful way. The more organic collaborative behavior becomes within our industry, the better for all.

One of my favorite questions to ask is, “Why not?” so I stand next to Josh Srago on the proverbial technology mountain and yell, “Why Can’t We Communicate!?” Feel free to add a “sheesh” to the end of that.

One thought on “Josh Srago Took the Words Out of My Mouth

  1. I’m glad to see how much my article spoke to you (and our shared vision). It seems to have created an interesting stir and is drawing some like minded people to the forefront. Thank you for sharing it with all your readers.

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