I questioned why the cool kids of Microsoft decided to finally bring the magic to InfoComm. I expected super displays and upbeat representatives really selling their products and vision. Boy was I wrong but I did find out the REAL reason they showed up: They came to provide a LOUNGE area to the conference!
I swear, it was almost like a techie Panera’s without my usual broccoli cheddar soup, chips and panini. I mean, we got to watch the World Cup if we wanted and they EVEN did the BYOD for us! I’d say, they knocked ‘em dead at InfoComm this year if their goal was to take up space and network with absolutely no one.
Why, that’s precisely the reason why we treck to InfoComm every year—to set up shop!
And network. With absolutely no one. Oh, and watch the World Cup.